About

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JUST SIMPLY US

Love in Every Detail

Our Story

Just Simply XO is a proudly women-owned small business based in Canada. What began as a love for candles quickly evolved into something more, a way to share warmth, comfort, and meaningful connections through scent and design. From cozy evenings at home to thoughtful gifting moments, our candles are made to celebrate life’s simple joys.

We’ve grown from a small kitchen setup into a brand known for quality, creativity, and purpose. Every collection we create is designed to evoke feeling, whether it’s nostalgia, calm, or empowerment. At the heart of it all is a mission to support and inspire women through collaboration, community, and creativity.

Thank you for being part of our story and allowing us to be part of yours. Let’s keep spreading light, good vibes, and candle magic, because life should always smell sweet!

meet siobhan laban

Siobhan Laban is the founder of Just Simply XO. With a background in finance and as a proud mother of four, Siobhan first ventured into small retail. When the pandemic brought unforeseen challenges and financial setbacks, she began searching for a more meaningful and joyful path, something that could brighten not only her own life but others’ as well.

Knowing Siobhan’s love for candles, her close friend Nicole suggested, “Why don’t you make candles?” That simple question sparked a new journey. Siobhan soon immersed herself in the art of candle-making, learning everything from sustainable soy to coconut soy blends. Her dedication to craftsmanship, quality, and care became the foundation of Just Simply XO, a brand built to inspire warmth, light, and connection.

meet Nicole Jeanneault

Nicole Jeanneault is a seasoned project manager with over 20 years of experience and a proud mother of one. Growing up around entrepreneurship, her father owned multiple businesses including a restaurant, Nicole developed a strong appreciation for hard work, leadership, and creativity from an early age.

Inspired by Siobhan’s passion for candle-making, Nicole eagerly joined the venture, bringing her expertise, dedication, and collaborative spirit to Just Simply XO. Her organizational skills and business insight have been instrumental in helping the brand grow and thrive.